Do it yourself
Scott Andrew—a fine independent singer-songwriter from somewhere in the Seattle area (the "winged monkey" icon elsewhere on this page links to the Web site for his current CD, "Save You From Yourself")—has been musing on the idea of independent artists raising cash for recording projects through donations from their fans.
He has a valid perspective on this concept, not least because his current CD was largely funded through fans' pre-orders and a rather well thought-out "incentive" system (i.e. the more one paid in advance, the more "goodies" one received when the CD was finished). I liked Scott's last album (2003's "Where I've Been"), and bought the CD even though he made the tracks available for free download, as I wanted to repay in some way the trust he placed in his listeners (and the music was good too :-) ), so I also ended up pre-ordering "SYFY" as well.
Scott also raised an interesting question: if you don't know as an artist whether you have an audience out there to fund the recording of your new masterpiece (and being a thirtysomething amateur musician/songwriter who has never toured and can number his live performances in the last five years on the fingers of one hand, that includes me), why not release an album as a free Internet download, and see what reaction it gets?
I am giving this idea some thought at present, and here's my concept:
I record and mix the songs for my current project as planned, but deliberately play as much as possible myself to keep the costs down (possibly with some guest keyboards from Joy if she's up for it). I would then post the results online for free download... and it's here where I'm not sure how to take it further. I'd like to rely on an "honour system", and ask downloaders if they would like to let me know what they thought of the album, and whether they might also be interested in an "enhanced" CD version. (Presumably, by "enhanced CD", I could mean either the existing recordings with extra items on a "data" section of the CD—the approach Scott Andrew took with "Where I've Been"—or re-recorded versions of the songs with other musicians, or even a combination of the two.)
Of course, I haven't thought everything through yet. For one thing, I'm well aware that by putting the tracks online for free download, I'm taking the risk that some, or even most, downloaders will just take the tracks and give me no feedback (or even worse, some might try reselling them or passing off the songs and/or recordings as their own, or something). Well, yes, it might happen, but then some listeners might try something similar even if I just tried selling CDs, and as Scott has said more than once, it's a kind of backhanded compliment if you've produced something which someone considers worth stealing...
If I were to try this approach, I would be putting my faith in the honour of anyone interested enough in my recorded work to download it in the first place (and to get it for free), to also take a couple of minutes to let me know (a) that they've downloaded the album; (b) what they honestly think of it; and (c) whether they would be prepared to cough up for a value-added version. Yes, it's entirely possible that I might get little or no feedback, or that the feedback I do receive tells me that the album sucks and I should stick to the day job. At least if the latter happened, I would know where I stand in the arena of public opinion, and that at least I had given it my best shot and hadn't just (artistically speaking) hidden in my bedroom, too nervous of the possibility of criticism to try venturing out and discovering if my music had an audience. (Which come to think of it, pretty well sums up what I did throughout my twenties, when I actually had the time to go out and try gigging that I don't really have now (with a family and other commitments).)
Still, better late than never...?
Labels: conceptalbum, internet, music, recording
posted by Tim @ 23:06
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