Monday, 3 December 2007

Now play this

Well, that audio processing is still going on, so while I'm waiting some more...

Have you discovered the Web site Now Play It? The concept is simple: take some well-known pop and rock songs (both old and new), and sell video downloads teaching you how to play them.

So far so good—music tutor videos have been around almost as long as the home video concept itself—but I think what makes Now Play It a bit more special, is that the Internet and modern audio/video production methods make it possible to produce these videos and get them out to the audience much more quickly. In other words, the tutorials can cover songs which have barely dropped out of the charts, whereas tutor DVDs might be months behind the times, if not more.

What's more, NPI have managed to get some of the artists who produced the original tracks, to present the tutorials themselves, and it's here where for me, it gets really interesting. You can have members of Supergrass coaching you through some of their back catalogue; KT Tunstall showing you her guitar chops on "Black Horse and the Cherry Tree" and others; Graham Coxon (ex-Blur) doing much the same (on his songs, obviously)...

...and lastly (and most pertinently for me): Sir Paul himself, giving us a full-blown multi-instrumental (guitars, bass, drums) lesson on one of the better songs from "Memory Almost Full", "Ever Present Past".

Quite aside from me seriously considering stumping up the readies for Macca's video tutorial, Now Play It has got me thinking: with YouTube and mobile phone video output getting better and cheaper all the time, why aren't more musicians providing this kind of interaction with their fans? I'd consider doing this for my own works, although I admit I've got to build up a few fans first...

So, if I end up posting a video tutorial for "Sidings and branches" or something, you'll know where the idea came from. You read it here first.

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posted by Tim @ 23:37 0 Comments Links to this post

I might find this useful one day

File this under "just because I can", or possibly "something I'm doing while I'm waiting for some audio to finish processing"...

One of my favourite singles of the year would have to be "Dance Tonight" by Paul McCartney, from his latest album "Memory Almost Full". Full disclosure: I've been a Macca fan since the 1980s, but to be honest, I wasn't as keen on MAF as I was on Paul's last (pop/rock) opus, "Chaos And Creation In The Backyard" (2005), and I'm still not quite sure why. It's not just that I'd hold "Chaos" to be one of the best albums of Macca's career (yes, all of it)—I simply didn't feel that the songwriting on "Memory" was that consistent, and that there were just not as many strong numbers on the album as there were on "Chaos".

Maybe the key was Nigel Godrich, who produced "Chaos". I've read that McCartney himself credits Godrich with really "pushing" him on the project, rejecting many of McCartney's songs as "not strong enough" (my paraphrase) and encouraging him to show what he is capable of as a writer and performer.

Godrich also largely isolated McCartney from his usual touring band, persuading him to play most of the instruments himself. Whilst Macca is certainly no stranger to this approach (quite a few of his albums were recorded mostly or completely solo), being effectively forced to work differently to how he'd probably expected to do, may well have contributed to Paul producing an album quite different from most of its forbears.

But back to "Dance Tonight", which I think is just a great single. It has more hooks than an angling competition, not least with that thumping four-on-the-floor bass drum and the jangling strummed mandolin which provides the body of the song. It's almost primevally simple in concept, yet the song has a cheerful simplicity which just seems to pick me up when I hear it—and don't we all need that somedays?

And it gave me as good an excuse as any to try posting a YouTube video here :-)

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posted by Tim @ 22:59 0 Comments Links to this post